The exhibition at the abC Art Book Fair marked a significant moment following the pandemic lockdown. An Apple a Day was a creative project in which artists produced online works during a time when they couldn’t leave their homes. Once restrictions lifted, the project sought to bring those digital creations into the physical world. The exhibition explored innovative ways of bridging digital and physical experiences, transforming online artworks into tangible, immersive installations.

A new way of experiencing artwork was created: to mimic digital screens, the works were displayed in scrollable formats, allowing the audience to interact and “scroll” through the pieces—a fitting way to present creations that were originally made online. The works were printed on special fabric, making them more tactile and inviting to touch. The display design itself evoked a communal drying area, symbolically “airing out” the artworks—and the shared experiences—after the long period of isolation. Importantly, the concept was to create a living and breathing environment, not a strictly organised exhibition area with straight and sterile lines.

The studio developed a display system using printed fabric mounted on pipes, which could be rolled and arranged to create dynamic, flexible compositions. This approach allowed digital pictures to occupy three-dimensional space, giving audiences a fresh, tactile way to encounter the works. The hanging fabric created layered visual rhythms, while the modular design offered adaptability to different spatial configurations within the fair.

By transforming digital images into physically present, manipulable artworks, the exhibition emphasised the potential for interactivity and materiality in post-pandemic exhibition design. Visitors were encouraged to explore the space from multiple perspectives, engaging with each piece through movement, proximity, and spatial sequencing.

The project demonstrates our capacity to combine creative exhibition design, technical innovation, and spatial storytelling, delivering immersive experiences that reconnect audiences with art in a physical, interactive, and meaningful way.